SIX MONTHS into lockdown and traditional cinemas are still not open because of health risks, but SM Cinema, arguably the largest cinema operator in the country, has found a modicum of success in introducing a new way of watching films outside one’s home in the relative safety of one’s car as after a pilot launch in SM Pampanga in late July, SM Cinema’s drive-in cinema has found its way to SM Mall of Asia (MOA).

 

Read more: https://www.bworldonline.com/sm-drive-in-theater-opens-at-mall-of-asia/